A curse to the makers who decided to call mature cheddar "tasty", it was an invitation to overwhelm the good old fashioned "mild" off the shelves, and whatever "mild" is left is just mature with a false label, mild shouldn't bite back.
TV chefs certainly haven't helped the cause of people who like real cheese.
If you like mild then you would like what is called "American" cheese here. They can't label it as cheese; they must call it cheese food.
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