Fiat.

Fritz should now fit in to this Italian town. Fiat have only sold a handful of cars in Australia in the last three decades so the new badge should keep people guessing.

Of course if the importers had enough sense to import the new 500 with the right engine option and at a believable price Jimmy could be interested, but not at the luxury $30k nonsense price they murder the brand with.
Of course Fiat being only four letters meant education challenged Jimmy has a better chance of spelling it.